About
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I help mission-driven institutions and organizations grow by making their impact easy to see through paid, earned, and owned media strategies and campaigns.
I have elevated the national and global profiles of institutions and organizations
I have been a catalyst for enrollment and revenue growth
I have helped institutions and organizations build stronger connections with their key audiences and stakeholders
I began my career as a newspaper reporter, an experience that shaped my instincts for storytelling, audience engagement, and identifying what messages and images resonate with people. I migrated to communications and PR in the late 1990s and started gaining marketing expertise in the 2010s.
Today, I create, lead, and implement integrated strategies that elevate visibility and awareness, expand stakeholder engagement and trust, generate leads, and advance the strategic goals of dynamic organizations that operate in competitive markets. This includes brand positioning, media relations, content strategy, marketing, and multi-channel campaigns that grow audiences, strengthen reputations, align stakeholders, and deliver measurable results. I am particularly strong at translating strategy, research, and data into compelling content for diverse audiences, driving collaboration, and bringing teams together.
From the newsroom to the boardroom, I have had a front-row seat to witness the evolution of communications and marketing. While channels and technologies continue to change, I believe the fundamentals remain the same: a clear, compelling story, a defined audience, and measurable impact.
Resume
Check out my resume.